The franchising relationship. Numerous compare it to a wedding, some up to a parent-child dynamic, but everybody knows that it is one of the more factors that are important ensuring durability and success for the brand name. Your franchisees will be the many part that is important of development of your brand name. They may be your most readily useful brand name ambassadors or quite contrary. Even though it’s perhaps not the only real deciding element, the prosperity of your brand name in an industry will be based greatly regarding the franchisees you approve while the relationship you establish and continue maintaining using them through the entire life of their company, particularly in challenging times. Listed here are 10 points to consider in cultivating a relationship that is strong your franchisees.
1. Be happy to leave
The connection together with your franchisee begins through the approval procedure before any contract is ever finalized. Not long ago I had an industry colleague let me know, “We won’t make use of anybody who i mightn’t would you like to carry on a holiday with.” While i will be perhaps not suggesting which you qualify every franchise possibility predicated on how a both of you would fare via a Caribbean cruise together, i am going to agree totally that it will be makes it much simpler whenever you make use of individuals with who you share commonalities and/or a shared understanding.